3 Proven Small Service Business Marketing Strategies

November 3rd, 2009 Posted in Sales & Marketing

There are a few small service business marketing strategies that not many companies are fully taking advantage of. These strategies are not only very effective, but most of them are affordable as well.

If done right, implementing these strategies into your daily business practices (Disclosure: that’s not the easiest thing to do) can make a great impact on your top and bottom lines.

So grab a drink, sit back and explore our Top 7 Powerful Small Service Business Marketing Strategies

1. Set Sales Goals And Keep Track Of Them. This is one of the most fundamental concepts of business and yet it’s surprising to me how many of our clients neglect this.

It’s extremely common.

And it has nothing to do with the client knowing that they’re supposed to do this. Almost every small business owner knows that they should be setting yearly – and ideally quarterly and monthly – sales goals and keeping track of them.

The problem is that it’s difficult to keep up with when there are so many other things flying around your head on a daily basis. Owning or managing a small services company is not the easiest thing in the world to do.

But the reason that this goal-setting principle is so effective is that it forces you to imagine your goals in a vivid and emotional way.

If you HAVE to think about your goals on a regular basis, after a short period of time, the process of imagining them will tend to get you excited – "pumped up," if you will. And this in turn has an overall motivating and positive effect on most entrepreneurs and managers.

2. Harness Technology As Much As Possible. The technological sophistication of new gadgetry never ceases to amaze me these days. Companies are relentless in creating better, faster, more effective ways for companies to get things done. It’s important that you don’t fall behind the curve.

It’s true, sometimes new technology that comes out ends up fizzling out. Sometimes what everybody thinks will be the next big thing, ends up amounting to nothing. But that’s not a good reason to tune out technological innovation.

I may venture to guess right now that some technology exists that could help you streamline a portion of your business, or to earn a lot more money from your existing marketing efforts, that you simply haven’t heard of yet.

It doesn’t matter what you do, when it comes to small service business marketing strategies, they can always be aided by harnessing the latest in technology.

But the problem is that many of us don’t have this capability in-house. Many of us are even hesitant to pursue the latest in technology as it can become intimidating as we grow older.

That’s the bad news. The good news is that there’s help.

There are entire companies that do nothing but advise small service companies on the intersection of technology and marketing. They do obviously charge fees, but any consultant worth their salt is going to earn money for their clients.

In other words, any money that you spend with a good small business consultant will be a worthwhile investment.

If you would like to meet some good consultants, some consultants that will earn you money, we know a few. Contact us to talk about your main challenges.

3. Use Email…And Your Business Cards. If you’re a small service company, either you or somebody at your company is probably attending a fair amount of networking events (if you’re not, you probably should be). When you come back, you’ll usually have a pocket full of cards. Cards that – if you’re like most business owners – you’ll never use effectively.

Most small service companies don’t have lists of email addresses because they don’t realize that email addresses are the equivalent of money. It’s true, email addresses are the equivalent of money and I’ll tell you why..

Because if you have a large list of email addresses (I’m talking legitamite, opt-in email subscribers – I do NOT advise spamming) and you send them all an email with a particular product or service offering…SOME of them are going to open it and read it.

And of those ones that read it, some of them are going to think about it…

Or of the ones that read it, one of them may have someone in their life that may needs that very same product or service that they were just reading an email about…And mention it to them.

It may sound far-fetched, but it happens every day for smart service companies that work their email lists.

The ROI on email marketing is pretty outrageous.

And if you’re looking for small service business marketing strategies that work, you should try email marketing. If you would like to get started, but have no idea how, I will be posting a more detailed post soon.

In the time being, you can contact one of our consultants to get some guidance.

Where Can Your Company Improve?

This is by no means an exhaustive list of business marketing strategies for small services companies but I wanted to give you some things to think about. It’s important that you are constantly looking at yourself and your operation and asking the question, "How can I do this better?" or "How can I make this take less time?"

A major key to business success (and personal success, for that matter) is to continually seek improvementy. Companies and people that are constantly seeking improvement and refusing to accept the status quo, often end up becoming great.

Sometimes it can be hard to determine the areas that most need improvement. Sometimes we’re so close to our own lives and our businesses that we fail to see things that are completely obvious to others.

There can be a huge value in a 3rd party perspective and that’s part of the value that we add here @ Jacoby Consulting. We’re not just a provider of small service business marketing strategies and business growth strategies; we’re coaches, objective advisors to our clients.

And the value of that can sometimes be worth exorbitant amounts of money.

If you think your small service company could benefit from these ideas and you’d like help implementing them, you need to contact us. Or, if you think you can benefit from some fresh eyes (almost everybody can!), definitely contact us.

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