Business owners and Bruce Springsteen fans, check out the book “Born to Run: A Hidden Tribe, Superathletes and the Greatest Race the World has never seen” by Christopher McDougall. It will stretch your imagination, improve your stamina, help you sprint past obstacles, increase your appreciation for different running (your business) styles and remind you of just how glorious it can be to achieve great things.
This story of Mexico’s Tarahumara Indians, whose lifelong activity of ultra-running (more than 100 miles at a time, sometimes as long as 48 straight hours) in perilous conditions, will amaze you. And their climactic interaction with some of the most elite ultra runners in the U.S. will really have you huffing and puffing… with sheer joy.
This story reveals scientific evidence that the human race was meant to run – to outlast prey through superior endurance and despite inferior speed and that the introduction of the running shoe by Nike in the 1960s has led to a staggering injury rate for the reason that the supposed protection these shoes offer actually condition runners to not follow nature and do harmful things to themselves.
Business success is not a marathon but an ultra-marathon. You can survive on a minimum diet if it’s the right food (the right team, the right products, the right strategies). You can overcome great obstacles such as heat stroke (intense competition), dehydration (running out of cash) and getting lost (lack of a good business road map).
The camaraderie and shared values of the elite US ultra-runners with these tribal people makes me think of the value of a strong industry – competitors yes but with a healthy regard for the rights of others and an underlying knowing that a strong industry is better for all.
Your ultra-success can be found when you commit yourself to finding the hidden trails, learning the smooth motion of the Tarahumara runners and enjoying the journey.
Business owners like us, baby we were born to run!