An Overview of Corporate Growth Strategies

March 11th, 2009 Posted in Corporate Growth Strategies

Every business wants to grow, and there’s a good reason why.  Continued, sustainable growth is important for the survival of your company and for your well being.  However, it can be hard to figure out what to do to get your business beyond the level of basic subsistence.  Here are a few corporate growth strategies that others have successfully used to get their businesses where they need to go.

1. Take a look at your existing markets.

Getting new customers is something than many businesses focus on when they want to grow.  However, your existing customers can be a much better place to look for more sales.  After all, they’re already buying from you.  It’s a lot easier to get them to buy again than it is to convince new customers to buy.

2. Referrals are valuable.

Your existing customers can also help you find new ones.  By referring you to their friends and relatives, they can help your business grow and your reputation improve.  However, you shouldn’t assume that just because you do a good job, your existing customers are passing on the word.  Seek referrals actively to get the best results.

3. Find new uses for your services or products.

One way to find new markets and get more purchases from existing customers is to discover new, innovative uses for your service or product.  After all, many things have multiple uses – you just have to find them.  Diversifying what you offer is another version of this that can be very effective.

4. Find new customer pools

Extending your reach to new customers can be a big help.  This can include opening new physical or virtual locations so that you can reach more people, or by increasing your advertising.  Choosing to advertise in media that targets a new market can be very profitable.

5.Look for niche markets.

If you’re capable of dominating a small, unique sector, it’s a lot more effective than being a small fish in a big pond.  Specialization can be a very good idea if you can find needs that aren’t being met.

6. Trade shows are valuable.

Trade shows can be an extremely effective way of helping your business grow, by drawing in people who already have an interest in what you do.  Your bottom line can improve significantly.  Just make sure that you choose your shows with care and find the ones that go best with your company.

7. Keep costs down.

Remember that growing your business is actually about improving the bottom line.  If you can reduce costs and make things more efficient, things will improve.

Of course, these are just a few ways to help your business grow.  There are plenty of others that’ll help you increase your bottom line and become a real success.  Use these tips with a smart strategy to keep on expanding.

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2 Responses to “An Overview of Corporate Growth Strategies”

  1. Bay Area Rap Music Says:

    Great overview! I feel that I need to focus more on #5. Look for niche markets.

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