Business Tunnel Vision
Take a ride on the Flam Railway in Norway in and out of 20 tunnels and experience what tunnel vision really means.
In business, tunnel vision can make us less effective and less efficient because we aren’t open to more important priorities and better solutions.
Ride the rails with JACOBY and learn more by clicking here.
Embracing Change – Especially In YOUR Business
One certainty in business and in life is – things are going to change. Many people resist change, many take the wait-and-see approach, and a few brave souls embrace change.
How you prepare for and deal with change can have a significant impact on your business, your attitude, and the people around you. Join Mark Debinski, Managing Partner of JACOBY, for a brief discussion on an interesting change he recently encountered!
The Great Haul of China
What good is a treasure if it’s underutilized?
In 210 BC, Emperor Qin was the first to unite all of the regions of China and he proceeded to build a 7,000 member terra cotta army with which to rule the afterlife as well. An estimated 700,000 workers spent decades creating this army… and then the Emperor had it all buried.
Forgotten for centuries, this exquisitely sculpted army served no one. Since its discovery in 1974, excavation has continued on this amazing treasure trove. Maryland’s business community has also been out of sight and out of mind for too long resulting in limited influence and ability to make Maryland the strongest possible community.
The Maryland Chamber of Commerce is rallying businesses to come together as one voice to constructively serve our businesses, our communities and our state. You MUST join @ www.mdchamber.org!
Nuts about Southwest Airlines
For more than four decades Southwest Airlines has thrived in the competitive air travel industry and built an extremely loyal base of employees, investors, and – most importantly – customers. What can a 40 year-old airline teach other businesses about creativity, ingenuity, marketing and customer LUV?
Click below and see for yourself!
Whistle While You Work
In 1961, former World War II intelligence officer Julia Child removed the cloak of secrecy surrounding French cuisine with one of the greatest HOW TO books of all time “Mastering The Art of French Cooking.”
Business owners can learn several great lessons from the one-of-a-kind Chef Julia.
Watch the video below to get the full course meal.
What’s Your 2010 Business Development Strategy?
Did your 2009 business development strategy work like you hoped? Will you use the same strategies in 2010, or are you going to analyze, learn from your failures (and victories), and adapt?
Learning and adapting is usually a good idea, particularly if your results weren’t as you expected. But what are the best ways to learn from your mistakes, plan, and adapt to a new market condition?
This post explores how some of the smartest small companies in the Baltimore, Maryland, DC, and Northern Virginia markets are planning their 2010 business development strategies.
The tried and true. There are certain business development strategies that just plain work and I’ll go over some of them below. More »
Looking For A Quick Business Assessment Checklist?
Most businesses could benefit from taking a critical look at their business from a strategic perspective. Answer the following business assessment checklist questions and gain some objective, actionable insight into your company.
After you’ve read this post, check out our new business success calculator to understand your company’s probability of success in the market.
Checklist Questions
Copy and paste the following questions onto a document and take a few minutes to answer each one as objectively and thoroughly as you can.
- How beneficial are your products/services to targeted users?
- Is your target market niche a specialty that makes it a competitive advantage for you?
- Do you have a marketing calendar and budget that is just the right combination of the 5 P’s for your target market?
- Are you currently profitable and do you have a history of strong earnings?
The 7 Most Important Aspects Of A Business
After having worked closely with 100s of small-to-medium sized businesses, JACOBY has developed a framework of the characteristics of the most successful companies. More »
Marketing in a Recession – 4 Rules To Live By
Marketing in a Recession – 4 Rules To Live By
When a recession rocks the economy and profits start to decline, businesses look for ways to decrease spending. One area most often affected by such cost cutting is marketing.
This post outlines some methods that companies can use to adapt their strategies of marketing in a recession to meet their consumers’ needs and ensure their own survival during economic hard times.
Spend More Money
This may sound counter-intuitive, but the truth is that the trick to making money under recessionary conditions is to keep investing!
Companies that maintain or increase their marketing and advertising efforts during a recession while their competitors cut back often see a dramatic return on their investment.
4 Simple Ways To Grow a Business in a Recession
In the current economic recession, the thought of your business actually growing may seem about as realistic to you as being able to fly around the city like Superman.
However, according to a recent survey by Intuit (Quickbooks, TurboTax) 90% of small business owners see growth opportunities for their own companies over the next year. That’s quite surprising, isn’t it?
Many of these companies are in for a rude awakening unless they take the proper steps to weather the storm and come out of the recession ahead of the game.
Following are a few strategies to grow your company during a recession
Ways to Keep Growing a Business in a Recession
1. Continue advertising & marketing. It may be tempting to cut your marketing budget during tough times, but firms that stay visible in a recession tend to come out stronger in the end. You want to stay in front of the market so that your presence is felt. More »
3 Proven Small Service Business Marketing Strategies
There are a few small service business marketing strategies that not many companies are fully taking advantage of. These strategies are not only very effective, but most of them are affordable as well.
If done right, implementing these strategies into your daily business practices (Disclosure: that’s not the easiest thing to do) can make a great impact on your top and bottom lines.
So grab a drink, sit back and explore our Top 7 Powerful Small Service Business Marketing Strategies
