Art Jacoby's Monthly Newsletters
Newsletter Library - November 2006
Will and Fire
What motivates the companies who weather a long-lasting industry slump, shrug it off, and proceed to build new market share? What compels a team to take an ill-conceived project that is going nowhere, lift it by the scruff of the neck, and press it to an on time, on budget conclusion? Who do you turn to when failure is not an option, and a result must be accomplished in spite of all the reasons that it can’t be done?
The person, team and company with a strong will.
And when there are new products to be developed, new sales methods to be tried, new markets to pursue and new alliances to be built, who do you call? What provides the spark for a team to go after an opportunity faster, smarter and better than the competition? Who seizes the moment and doesn’t wait for everything to be orderly?
The person, team and company with a fire in the belly.
So, what do you call a business that has both a strong will and fire in the belly?
Successful.
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