Art Jacoby's Monthly Newsletters
Newsletter Library - August 2009
We Boobed!
Iconic British Department Store Marks & Spencer didn’t know what they were getting into when they added a £2 surcharge on size DD and larger bras. They were still very reasonably priced but then came 2 young women who mobilized a veritable army of supporters on FaceBook & captured the attention of all London’s daily papers. With their reputation tarnished, Marks & Spencer finally admitted that they “boobed.” Click here to get the full story and the lessons it can teach about YOUR business. http://snipr.com/pr2d0
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