Blink your eyes – 9 years have already elapsed since Wall Street Journal columnist Thomas Friedman wrote about globalization and the 10 “flatteners” that are changing how business is done in his best-selling book “The World is Flat.”
Blink your eyes again – imagine its 9 years in the future and ask yourself:
- How well has my company monitored and responded to change over the past 9 years?
- What changes were inevitably coming and how well did we respond to maintain or improve our strategic advantages?
- What changes caught my business completely by surprise and required scrambling to adapt to?
In a flattening world, the margin of error is shrinking – your business can absorb fewer mistakes than 9 years ago – without serious damage.
Constant vigilance – being a real time subject matter expert on your industry, its trends, direct and indirect competition – is critical to achieve great success.
Pay closer attention because 9 years from now, you’ll be thrilling or grilling